PURA VIDA COLLECTION
Bold tropical prints for vibrant, active women — Shop colourful sustainable swimwear inspired by Costa Rica!
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UVITA Square Neck Tank Bikini Top in PURA VIDA
Regular price £25.00Regular priceUnit price / per£52.00Sale price £25.00Sale -
Vibrant Womens Running Shorts in Pura Vida
Regular price £30.00Regular priceUnit price / per£48.00Sale price £30.00Sale -
Reversible Tropical Swimsuit in Pura Vida PINK
Regular price £38.00Regular priceUnit price / per£65.00Sale price £38.00Sale -
Vibrant Womens Cycle Shorts in Pura Vida print
Regular price £35.00Regular priceUnit price / per£50.00Sale price £35.00Sale -
High Waist Tropical Leggings in Pura Vida
Regular price £56.00Regular priceUnit price / per£70.00Sale price £56.00Sale -
Tropical Long Sleeved Zip-Up Surfsuit in Pink Pura Vida
Regular price £68.00Regular priceUnit price / per£85.00Sale price £68.00Sale -
Womens Sleeveless Fluorescent Surfsuit in Pura Vida
Regular price £38.00Regular priceUnit price / per£75.00Sale price £38.00Sale -
Womens Long Sleeved cropped rashguard in Pura Vida
Regular price £40.00Regular priceUnit price / per£75.00Sale price £40.00Sale
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Club Tropicana Pineapple Print Cropped Rash Vest
Regular price £14.00Regular priceUnit price / per£60.00Sale price £14.00Sale -
Disco Melon & Pineapple Reversible Bikini Top sample - Small
Regular price £15.00Regular priceUnit price / per -
Tropical Long Sleeved Surfsuit in Pink Pura Vida - Limited Edition sample
Regular price £38.00Regular priceUnit price / per£85.00Sale price £38.00Sale -
Vibrant LIMITED EDITION ocean print leggings with pockets - UK 10
Regular price £38.00Regular priceUnit price / per£75.00Sale price £38.00Sale -
LET'S FLAMINGO! Reversible High Waist Pink Surf Shorts
Regular price £12.00Regular priceUnit price / per£48.00Sale price £12.00Sale -
Limited Edition abstract ocean print COOGEE reversible surf bralette - Medium
Regular price £28.00Regular priceUnit price / per£58.00Sale price £28.00Sale -
Limited Edition Womens Sleeveless Fluorescent Surfsuit in PINK Pura Vida
Regular price £38.00Regular priceUnit price / per£75.00Sale price £38.00Sale -
Limited Edition Pura Vida Sleeveless Surfsuit in Tropical Green & Blue - UK 10
Regular price £38.00Regular priceUnit price / per£75.00Sale price £38.00Sale -
Reversible Tropical Swimsuit in Pura Vida and Block Blue - Limited Edition
Regular price £38.00Regular priceUnit price / per£65.00Sale price £38.00Sale -
NOSARA Reversible Bikini Crop Top in Pura Vida - Limited Edition Sample UK10
Regular price £25.00Regular priceUnit price / per£52.00Sale price £25.00Sale -
Pura Vida Green Reversible Coogee Bikini Top
Regular price £22.00Regular priceUnit price / per£48.00Sale price £22.00Sold out -
Limited Edition Reversible Pineapple Triangle Top - Large
Regular price £20.00Regular priceUnit price / per£32.00Sale price £20.00Sale -
Yellow juicy pineaaple Limited Edition Reversible Triangle Bikini Top
Regular price £14.00Regular priceUnit price / per£32.00Sale price £14.00Sale -
Dragon Fruit PINK Limited Edition Reversible Triangle Bikini Top - Medium
Regular price £14.00Regular priceUnit price / per£32.00Sale price £14.00Sale -
Pura Vida Green Tropical Limited Edition Reversible Triangle Bikini Top - Small
Regular price £14.00Regular priceUnit price / per£32.00Sale price £14.00Sale -
Reversible Ruched Bikini Top in PURA VIDA & NEMO print. UK 8
Regular price £15.00Regular priceUnit price / per£38.00Sale price £15.00Sold out -
Betty High Waist Bikini Bottoms in Pura Vida - Medium & Large
Regular price £18.00Regular priceUnit price / per£38.00Sale price £18.00Sale -
Limited Edition Coogee Reversible Bikini Crop Top in purple Eagle Ray print - Large
Regular price £25.00Regular priceUnit price / per£52.00Sale price £25.00Sale -
Reversible Tie Side Bikini Bottoms in Purple Eagle Ray print
Regular price £14.00Regular priceUnit price / per£42.00Sale price £14.00Sale -
Limited Edition Disco Melons & Pineapple Backless Bikini Top - Small
Regular price £14.00Regular priceUnit price / per£48.00Sale price £14.00Sale -
Yellow Watermelon tropical Gym Running Shorts - UK6 & UK8
Regular price £15.00Regular priceUnit price / per£48.00Sale price £15.00Sale -
LET’S FLAMINGO! - Limited Edition Purple Bronte Cross-Strap Bikini
Regular price £12.00Regular priceUnit price / per£48.00Sale price £12.00Sold out -
Limited Edition Reversible Pineapple Triangle Bikini Set - M/L
Regular price £20.00Regular priceUnit price / per£32.00Sale price £20.00Sale -
Reversible 'BAP WRAP' Bikini Top in Purple & White Flamingo prints - UK 10
Regular price £22.00Regular priceUnit price / per£48.00Sale price £22.00Sold out -
Reversible 'BAP WRAP' Bikini Top in NEW tropical Pura Vida print - Large
Regular price £28.00Regular priceUnit price / per£48.00Sale price £28.00Sale
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MEET THE MAKER:
OUR STORY
Euphoric Threads is an eco-conscious fashion label based in the UK, creating vibrant, tropical activewear that will take you from the WAVES to the RAVES!
Designed by textiles designer Laura Griffith, each piece is lovingly handmade using 100% recycled materials like ECONYL®, helping keep plastic out of our oceans.
Inspired by her global travels, Laura’s bold, dopamine-boosting prints celebrate the lush beauty of the tropics while empowering women to feel confident and colourful.
It's about making a statement, wearing your vibrant personality, and feeling euphoric!
Laura believes in slow fashion, creating small-batch, high-quality pieces that are made to last.
LOOK EUPHORIC, FEEL EUPHORIC + HELP SAVE OUR PLANET !
EUPHORIC CUSTOMERS!
Let customers speak for us
from 90 reviewsThe fit of these surf suits are fiyah! Material is soft to the touch and good quality. I bought my first surf suit from Euphoric Threads back in 2020 and it is still going strong. I wouldn’t get my surfsuits anywhere else!
LOVE this new pura vida costa rica print, so stand out and fluro
What glorious prints, so unique like nothing on the market. I love being so bright on my morning runs
I am so delighted with my bikini top, no photo needed of this old girl 🤪 but I have tried so many bikini’s for my size and this is the first that is right for my slim frame but full bust. And no nasty underwire.
The material is so soft and so beautifully sewn so that it really is reversible.
Beautifully packaged with a hand written note which is so unusual these days.
An absolute delight to find an independent eco-fashion label who has returned me to the joys of bikini wearing.
Absolutely love this Bikini top. The print is beautiful and i love the block green on the other side. You can also adjust the front tie to wear it in different ways. Super comfy and supportive.
Absolutely love these gorgeous leggings for paddleboarding. Super comfy, dry quick, beautiful print and feel like a second skin.
I love these surfsuits! Super comfortable and I love how the colours match my paddle board. Nailed it once again! 🤙🏼
Love these! The high cut actually looks more flattering even though it exposes more skin. They fit really well and the reversible side means technically I have two new bikinis! I love the whole company ethos and there’s no better feeling than supporting a small business (and looking great in to the bargain!) Can’t wait to go on holiday!
Not only does this look amazing it is the most comfortable thing I’ve ever worn! It fits so well, the description isn’t lying when it says it’s like a second skin! I love the whole company ethos and there’s no better feeling than supporting a small business (and looking great in to the bargain!) I’ll be wearing this in the gym and on the beach! Thank you Laura!
I just LOVE my surfsuit! Being a 90s baby I just had to have this print! It's super comfortable and fits like a dream, even with a bit of a bust! The suit was out of stock and Laura made me one to order, if that's not excellent customer service then I don't know what is! I'm definitely placing an order again and would highly recommend!
Love the fabric design they are so funky. The quality is excellent along with the fit. I made an error on my order but it was quickly rectified due to the fantastic customer service. Would happily order again and recommend.
This is just perfect :) True to size and fits to perfection. I am a size 10/12 and curvy and it fits in all the right places.
Love the fact I don't have to keep applying Factor 50 all day on the beach and its very quick drying.
Unzip if it gets a bit warm and away you go.
Makes me feel like Mrs. Peel from the Avengers, what more could you possibly want!
Wonderful design, great that its local and hand made.
10 stars!!!!!
I am so in love with my pineapple surf suit!! It is made from recycled plastics and the fabric is so soft and the cut and shape of the suit is super flattering. Sizing is true and as a curvy girl I needed a few extra kisses in the label to get all the lumps and bumps in and this suit makes me feel super confident.
The colour is amazing and think the contrasting black and white stripes make it really unique, I also adore that the suit is completely handmade with love.
I plan to wear this suit every chance I get and will 100% be making more purchases.
I was reccomended to euphoric threads by a friend and so happy with my purchase of sports bra bikini top with Betty bottoms. I'm well built on the bottom half and found the fit of both tops and bottoms really flattering. My daughter Saw me try them on and loved the print so much going to measure her up ready for some summer gear! Thanks again Laura, if all my clothes could be this lovely I'd be a happy girly! X
I am really happy with my experience with Euphoric Threads. I bought the Black Disco Melons TASSY RASHY Festival Top and matching shorts in the sale. Laura and I emailed about the items and she offered to adjust the top to fit my measurements. The quality of the clothes is excellent and the pattern is really fun. I can't wait to wear them this summer and have recommended the company to all of my friends.
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